Core Development Strengths of CitiGO
CitiGO is a luxury and social brand owned by HUAZHU Group. Based on the downtown areas of the first- and second- tier cities, CitiGO is created by internationally renowned designer Hank M. Chao. From social contact to smart technology, CitiGO is dedicated to offering local residents and travelers’ new hotel experience through unique architectural styles and scenes, which leads the young people's lifestyle. The brand stands at the forefront of the era and makes continuous innovation, boasting great potentials for development.
Making use of intelligent systems to reduce labor costs, the hotel makes profits not only from accommodation but a variety of sources, such as catering, public venue rentals, shared offices, and self-owned gift sales.
Operating Cost Control
CitiGO has attached great importance to control operating costs to keep the cost of necessary items such as design and intelligent product iterations within a reasonable range while enhancing the market competitiveness and sustaining rapid growth. The brand has completed a whole set of process-oriented mechanisms and system control, focusing on fine management, which weakens the individual influence of the hotel manager on the hotel.